Three, 30-second long, audio advertisements were developed to promote the 2017 Junee Rhythm n Rail Festival.
They were played at different times throughout the day and evenings, during late February and early March 2017 on the regional radio stations Wagga Wagga hit93.1 and Wagga Wagga Triple M.
Each advertisement started by telling listeners “the Festival was back, with a thrilling weekend for everyone” and ended with the Festival dates and acknowledging our Major Sponsors.
The middle portion of the ads highlighted some of the different events and activities that were going to occur over the three-day Festival weekend.
You can read the scripts and listen to the audio below.
Radio Ad #1
The Junee Rhythm and Rail Festival is back, with a thrilling weekend for everyone!
There’s historic train rides, kid’s zone, fantastic food, markets and music.
Get rolling March 10 with the family Bush Dance at the Ex Services Memorial Club, featuring the Tin Shed Rattlers.
Saturday is the Festival Street Parade with commentary by Australia’s leading motor show announcer, Pinky; followed by the Hotondo charity auction.
Make tracks to the Junee Rhythm and Rail Festival — March 10, 11 and 12.
Sponsored by QUBE Logistics and ARTC.
Radio Ad #2
The Junee Rhythm and Rail Festival is back, with a thrilling weekend for everyone!
There’s historic train rides, kid’s zone, fantastic food, markets and music.
See the Car displays; Discover the living museum; Head to the Poets’ Breakfast; and enjoy the weekend.
Take a tour of the Roundhouse Museum; Listen to the music of the historic Athenium Theatre; Dine on a historic train; and more.
Make tracks to the Junee Rhythm and Rail Festival — March 10, 11 and 12.
Sponsored by QUBE Logistics and ARTC.
Radio Ad #3
The Junee Rhythm and Rail Festival is back, with a thrilling weekend for everyone!
There’s entertainment in Memorial Park; Jump on the Omnibus to get all the attractions; see the Hotondo charity auction; Roundhouse tours; or the pool, waterslide and youth activities at Junee Recreation Centre.
See Social Hand Grenades and The Convicts at the Loco Hotel; and One Proud Monkey at the Ex Services Club.
Make tracks to the Junee Rhythm and Rail Festival — March 10, 11 and 12.
Sponsored by QUBE Logistics and ARTC.